Overview

Mary Loi Yves Ricalde, professionally recognized as Maloi, is a prominent Filipino singer, performer, and actress. She is a central figure in the contemporary Philippine entertainment landscape, primarily known as one of the main vocalists of the popular girl group Bini. Under the management of Star Music, Maloi has established herself as a significant cultural icon, contributing to the resurgence of the local pop music scene. Her career trajectory, marked by consistent musical output and expanding acting roles, has solidified her status as a leading talent in the industry. Maloi's professional identity is deeply intertwined with her role in Bini, where her vocal abilities have been a defining characteristic of the group's sound. As a main vocalist, she has delivered numerous hit performances that have resonated with audiences across Luzon and beyond. Her contributions to the group's discography have helped define the modern "Pinoy Girl Group" era, bringing renewed attention to female-led acts in the Philippines. Beyond her work with Bini, Maloi has diversified her portfolio through various media appearances. In October 2023, she expanded her visual presence by appearing in the music video for "RomCom" by Rob Deniel. This collaboration highlighted her versatility as a performer outside of her primary group dynamics. Her influence extended to television in February 2024, when she became a regular judge for It's Showtime's Tawag ng Tanghalan Kids. This role allowed her to mentor emerging talent, further cementing her reputation within the industry. In May of the same year, she starred in the music video for "Dilaw" (translated as "Yellow") by Maki, showcasing her continued relevance in the music video format. Maloi's impact on digital culture was formally recognized in May 2025, when she won the Female TikTok Face of the Year award at the 6th VP Choice Awards. This accolade underscores her significant engagement with social media audiences and her ability to connect with younger demographics through digital platforms. Her career reflects a blend of traditional musical performance and modern digital influence, making her a multifaceted figure in Philippine pop culture.

Career Beginnings and Bini

Mary Loi Yves Ricalde, known professionally as Maloi, is a Filipino singer, performer, and actress under Star Music. She is one of the main vocalists of the Filipino girl group Bini. Her career began with her participation in Star Hunt Academy, which led to her graduation in 2020 (per Section to write). Following her graduation, she became a key member of Bini, contributing to the group's rise in the Philippine music industry (per Section to write). Maloi has also been recognized for her songwriting abilities, including credits for the song 'Kinikilig' (per Section to write). In October 2023, she appeared in the music video for "RomCom" by Rob Deniel. In February 2024, she became a regular judge for It's Showtime's Tawag ng Tanghalan Kids. She also starred in the music video for "Dilaw" (transl. Yellow) by Maki in May 2024. In May 2025, she won Female TikTok Face of the Year at the 6th VP Choice Awards.

Solo Projects and Collaborations

Mary Loi Yves Ricalde, professionally known as Maloi, has expanded her artistic footprint beyond her role as a main vocalist for the Filipino girl group Bini through a series of strategic solo projects and high-profile collaborations. Under the management of Star Music, Maloi has leveraged her vocal prowess and growing public recognition to secure features in notable music videos and television programs, establishing a distinct solo brand while maintaining her group commitments.

Music Video Appearances

Maloi’s visual storytelling capabilities have been highlighted in several prominent music videos. In October 2023, she appeared in the music video for "RomCom" by Rob Deniel. This collaboration showcased her ability to convey narrative emotion on screen, complementing Deniel’s musical style. Later, in May 2024, she starred in the music video for "Dilaw" (transl. Yellow) by Maki. These appearances demonstrate Maloi’s versatility as a performer, moving between different musical genres and visual aesthetics to reach diverse audiences.

Television Judging Role

Beyond music videos, Maloi has ventured into television hosting and judging. In February 2024, she became a regular judge for It’s Showtime’s Tawag ng Tanghalan Kids. This role places her in a position of authority and mentorship, evaluating the talents of young performers on a popular national stage. Her appointment reflects the industry’s confidence in her musical knowledge and charismatic presence, further cementing her status as a multifaceted entertainer in the Philippine showbiz landscape.

Recognition and Concert Performances

Maloi’s growing influence was formally recognized in May 2025, when she won the Female TikTok Face of the Year at the 6th VP Choice Awards. This award highlights her significant digital footprint and engagement with younger demographics through social media platforms. Additionally, her live performance skills have been tested in concert settings, including notable performances alongside established artists such as Ogie Alcasid and Kitchie Nadal. These collaborations allow her to share the stage with music legends, gaining exposure to broader audiences and refining her stagecraft in large-scale productions.

Digital Presence and Fan Culture

Mary Loi Yves Ricalde, professionally known as Maloi, has established a significant digital footprint that complements her role as a main vocalist for the Filipino girl group Bini. Her online presence is characterized by strategic content creation that resonates with the platform's algorithm and audience preferences. In May 2025, this digital influence was formally recognized when she won the Female TikTok Face of the Year at the 6th VP Choice Awards. This accolade highlights her status as a trendsetter within the Philippine social media landscape, demonstrating how traditional music industry metrics increasingly intersect with digital engagement rates. Her ability to maintain high visibility on short-form video platforms has been instrumental in expanding Bini's reach beyond traditional radio and television broadcasts.

Strategic Digital Engagement

Maloi’s approach to fan engagement leverages the immediacy of digital platforms. As an artist under Star Music, her digital strategy aligns with broader industry trends that prioritize direct-to-consumer communication. The recognition at the VP Choice Awards underscores the growing importance of TikTok as a primary discovery and retention tool for Filipino artists. Her content often bridges the gap between professional performance and relatable personality, a tactic that has proven effective in building a loyal online community. This digital presence supports her broader career trajectory, which includes acting and television judging roles.

Media Appearances and Cross-Platform Visibility

Beyond social media metrics, Maloi has expanded her visibility through strategic media appearances. In October 2023, she appeared in the music video for "RomCom" by Rob Deniel, showcasing her versatility as a performer outside of her group commitments. Later, in February 2024, she became a regular judge for It's Showtime's Tawag ng Tanghalan Kids, a role that increased her exposure to a broader demographic of television viewers. In May of the same year, she starred in the music video for "Dilaw" by Maki, further diversifying her visual portfolio. These appearances serve as cross-platform touchpoints, reinforcing her brand across video streaming services, television, and social media feeds.

The integration of these media roles with her digital strategy creates a cohesive public image. Her judging role on Tawag ng Tanghalan Kids, for instance, provides regular content that fans can discuss and share on platforms like TikTok, creating a feedback loop between traditional media consumption and social media engagement. This multi-faceted approach ensures that her presence remains consistent across different media landscapes, supporting her status as a leading figure in the contemporary Philippine entertainment industry.

Awards and Public Recognition

Maloi has garnered significant public recognition for her contributions to the Philippine entertainment industry, particularly through her role as a main vocalist for the girl group Bini and her individual media presence. Her professional achievements have been formally acknowledged by industry bodies and digital platforms, reflecting her growing influence among Filipino audiences.

VP Choice Awards

In May 2025, Maloi received the Female TikTok Face of the Year award at the 6th VP Choice Awards. This recognition highlighted her prominence on the social media platform, where her performances and personal content have accumulated substantial viewership and engagement. The award underscores the intersection of traditional music industry success and digital media influence in her career trajectory.

Media Appearances and Television Roles

Beyond stage performances, Maloi has expanded her visibility through strategic media appearances. In October 2023, she featured in the music video for "RomCom" by Rob Deniel, marking one of her early cross-promotional collaborations. Her television presence intensified in February 2024 when she became a regular judge for Tawag ng Tanghalan Kids on the long-running variety show It's Showtime. This role allowed her to showcase her vocal expertise and mentorship skills to a broader demographic.

Continuing her visual media work, Maloi starred in the music video for "Dilaw" (transl. Yellow) by Maki in May 2024. These appearances demonstrate her versatility as a performer, transitioning seamlessly between group dynamics with Bini and individual spotlight opportunities. Her consistent presence in high-profile music videos and prime-time television has solidified her status as a recognizable figure in contemporary Philippine pop culture.